TITLE

KEY TRENDS AND DEVELOPMENTS IN THE GLOBAL FINANCIAL CARDS MARKET

AUTHOR(S)
Roberts, Fflur
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the study which found that dynamism in Eastern European markets and parts of Asia-Pacific has led to rapid growth in the global financial cards market in the past five years. Allowance of new demographic to access consumer credit; Expansion of the merchant acceptance network in line with modernization of the retail infrastructure; Increase of segmentation in the card market.
ACCESSION #
17611904

 

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