TITLE

Follow that brand

AUTHOR(S)
Stott, Charlie
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of brand strategy to the success of business. Difficulty of marketing officers to convince senior colleagues of the benefits in making brand strategy core to the company; Use of brand as strategic tool; Need of marketing officers to manage brand process with accuracy and dedication. INSET: Definitions.
ACCESSION #
17611824

 

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