Be so very humble

Lidstone, Russ
June 2005
Brand Strategy;Jun2005, Issue 193, p30
Trade Publication
Focuses on the need of brand name products advertisers to stop exaggerating the benefits of their products to consumers and start being more humble instead. Prevalence of consumers who do not trust in brands; Impact of brand humility on consumers' preferences; Importance of honesty in advertising. INSET: Three lessons in brand humility.


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