TITLE

Be so very humble

AUTHOR(S)
Lidstone, Russ
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need of brand name products advertisers to stop exaggerating the benefits of their products to consumers and start being more humble instead. Prevalence of consumers who do not trust in brands; Impact of brand humility on consumers' preferences; Importance of honesty in advertising. INSET: Three lessons in brand humility.
ACCESSION #
17611819

 

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