TITLE

A question of ethics

AUTHOR(S)
Doonar, Joanna
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of ethical consumerism on the brand name products advertising in England. Effort of the consumers to use purchasing to express their wider political and social concerns; Factors affecting the growth in ethical brands; Marketing strategy of several companies to embrace corporate social responsibility programs. INSETS: KEY LEARNINGS;Five ethical approaches;Natural and ethical consumers in Europe and the US.
ACCESSION #
17611802

 

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