Full Speedo ahead

Doonar, Joanna
June 2005
Brand Strategy;Jun2005, Issue 193, p20
Trade Publication
Discusses the new global strategy of Speedo International and why the brand is moving into fashion. Statement of Paul Phedon, vice president of the company, regarding the business plans of the company; History and background of the company; Involvement of Speed International with Australian swimmers. INSETS: KEY LEARNINGS;TIMELINE.


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