TITLE

Full Speedo ahead

AUTHOR(S)
Doonar, Joanna
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the new global strategy of Speedo International and why the brand is moving into fashion. Statement of Paul Phedon, vice president of the company, regarding the business plans of the company; History and background of the company; Involvement of Speed International with Australian swimmers. INSETS: KEY LEARNINGS;TIMELINE.
ACCESSION #
17611790

 

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