TITLE

A fun, but bumpy ride ahead

AUTHOR(S)
Hughes, Penny
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the social responsibilities of advertisers in advertising and marketing brand name products in London, England. Provision of rules for the alcohol industry in response to binge drinking; Procurement of enough information regarding the products; Need of the advertisers to consider the health of their consumers in advertising.
ACCESSION #
17611731

 

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