Dinner for two: self assembly required

Mortimer, Ruth
June 2005
Brand Strategy;Jun2005, Issue 193, p12
Trade Publication
Focuses on the marketing strategy of food service provider company, Dream Dinners Inc., which offers self-assembly meals to busy parents in the U.S. Allowance of consumers to pick complete meals from the company's online menus; Financial performance of the company for the year 2004; Statement of Sherri Hansen, marketing director of the Dream Dinners, regarding their business plans for the company. INSET: KEY LEARNINGS.


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