TITLE

Dinner for two: self assembly required

AUTHOR(S)
Mortimer, Ruth
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the marketing strategy of food service provider company, Dream Dinners Inc., which offers self-assembly meals to busy parents in the U.S. Allowance of consumers to pick complete meals from the company's online menus; Financial performance of the company for the year 2004; Statement of Sherri Hansen, marketing director of the Dream Dinners, regarding their business plans for the company. INSET: KEY LEARNINGS.
ACCESSION #
17611726

 

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