June 2005
Brand Strategy;Jun2005, Issue 193, p10
Trade Publication
Cites the statements of various sales experts regarding the impact of the promotion of Malcolm Glazer as the new controller of the Manchester United Football Club on the profitability of the club in England. Opinion of Ben Pincus, CEO of The Works London, regarding the reaction of the fans on the changes of management; Comments of Mihir, the "Daily Telegraph" sports correspondent, on the marketing strategy of Glazer; Assertion of Andy Milligan, executive director at Interbrand, regarding the commercial activities of the club. INSET: MAN UTD'S RESPONSE.


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