TITLE

BRAND MOT

PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Cites the statements of various sales experts regarding the impact of the promotion of Malcolm Glazer as the new controller of the Manchester United Football Club on the profitability of the club in England. Opinion of Ben Pincus, CEO of The Works London, regarding the reaction of the fans on the changes of management; Comments of Mihir, the "Daily Telegraph" sports correspondent, on the marketing strategy of Glazer; Assertion of Andy Milligan, executive director at Interbrand, regarding the commercial activities of the club. INSET: MAN UTD'S RESPONSE.
ACCESSION #
17611704

 

Related Articles

  • Bucs sold.  // Hollywood Reporter;1/17/95, Vol. 335 Issue 31, p8 

    Reports on financier Malcolm Glazer's agreement to purchase football's Tampa Bay Buccaneers. Glazer's commitment to keep the team in Tampa, Florida.

  • Glazer agrees to buy Tampa Bay Buccaneers.  // Nation's Restaurant News;1/30/95, Vol. 29 Issue 5, p2 

    Reports on Gilbert/Robinson Restaurants Inc. chairman Malcolm Glazer's agreement to purchase the Tampa Bay Buccaneers football team.

  • Glazer eyes TV windfall. Gillis, Richard // Marketing (00253650);5/25/2005, p20 

    This article reports that U.S. tycoon Malcolm Glazer is likely to focus first on the football team Manchester United's TV rights in his quest for profits. Broadcast rights to Manchester United games are currently sold alongside those of every other Premier League club as a collective. The...

  • Bank in Bills Country buffaloed by chairman's purchase of Bucs. Epstein, Jonathan D. // American Banker;1/20/1995, Vol. 160 Issue 13, p8 

    Reports on National Bank of Savannah chairman Malcolm Glazer's purchase of the Tampa Bay Buccaneers football team. Estimated purchase price; Bank's search for a chief executive.

  • THE GOAL OF INTEGRITY. Burke, Eugene // People Management;6/30/2005, Vol. 11 Issue 13, p7 

    Comments on business integrity on several issues related to the football industry in Great Britain as of June 30, 2005. Attempt of Chelsea football club to recruit football player Ashley Cole of Arsenal; Acquisition of Manchester United by businessman Malcolm Glazer; Admission of Liveprool,...

  • THE RED DEVIL.  // New Yorker;2/6/2006, Vol. 81 Issue 46, p46 

    The article reports on the plan of Malcolm Glazer, owner of the Tampa Bay Buccaneers football team, to buy a stake on English football. He have investments in television, commercial fishing and weapons manufacturing. He has also practice corporate raiding in which wealthy investors purchased...

  • TO KNOW LIST 4: What does an NFL guy know about football, anyway? Taylor, Benson // Sporting News;5/27/2005, Vol. 229 Issue 21, p3 

    The article presents developments related to soccer in Europe. The showdown is set for the Champions League final, essentially the Super Bowl of soccer, between two of Europe's most storied clubs: Liverpool of England and AC Milan of Italy. So one can leave it to the owner of an American...

  • Mancunian Candidate. Brownell, Ginanne // Newsweek (Atlantic Edition);5/23/2005 (Atlantic Edition), Vol. 145 Issue 21, p2 

    Reports that Malcolm Glazer, the American owner of the Tampa Bay Buccaneers, is on the verge of gaining full control of 75 percent of Manchester United Football Club. Reaction of fans of the Manchester United Football Club; Plans Glazer has of raising ticket prices.

  • Is Old Trafford fair game in Glazer's hunt for revenue?  // Marketing Week;5/19/2005, Vol. 28 Issue 20, p9 

    The article reports that Manchester United Football Club could end up selling the naming rights to its Old Trafford stadium under new owner Malcolm Glazer, the U.S. businessman, whom fans fear will rip the heart and soul out of the club and hike ticket prices. The renaming of the ground,...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics