TITLE

I'll second that emotion

AUTHOR(S)
Mitchell, Alan
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Studies the role of emotion in advertising. Influence of emotions on humans' decision; Evaluation of physical sensation of humans in brand advertising; Attraction of human to pleasure; Need of advertisers to target the human's emotion in advertising to have better sales of their products.
ACCESSION #
17611683

 

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