Cafédirect catches the London Eye

June 2005
Brand Strategy;Jun2005, Issue 193, p8
Trade Publication
Highlights the one-off event Flight 5065 sponsored by fairtrade drinks brand Cafédirect held at the British Airways London Eye in London, England in June 2005. Purpose of the event; Performers; Statement of Sylvie Barr, the company's marketing director, on the benefits of the event for the business operations of the company.


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