TITLE

An ethical stance

AUTHOR(S)
Lewis, Elen
PUB. DATE
June 2005
SOURCE
Brand Strategy;Jun2005, Issue 193, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the popularity of ethical brands in the U.S. Major factor that contributes in the popularity of ethical brands in the country; Names of the popular ethical brands in the country; Impact of ethical brands on the consumers' behavior.
ACCESSION #
17611443

 

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