TITLE

It's Raining Beer--Or Is It?--In Baker Smith-Helmed Miller Lite Ad

AUTHOR(S)
Champagne, Christine
PUB. DATE
July 2005
SOURCE
SHOOT;7/1/2005, Vol. 46 Issue 24, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the commercial spot "Downpour," directed by Baker Smith and created by Young & Rubicam advertising agency for Miller Lite beer. Features of the advertisement; Background on the formation of the concept of the commercial; Reason for selecting Smith as the spot's director.
ACCESSION #
17610289

 

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