It's Raining Beer--Or Is It?--In Baker Smith-Helmed Miller Lite Ad

Champagne, Christine
July 2005
SHOOT;7/1/2005, Vol. 46 Issue 24, p9
Trade Publication
Focuses on the commercial spot "Downpour," directed by Baker Smith and created by Young & Rubicam advertising agency for Miller Lite beer. Features of the advertisement; Background on the formation of the concept of the commercial; Reason for selecting Smith as the spot's director.


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