Technology Offers Challenges to Radio

Nash, James
June 2005
San Diego Business Journal;6/27/2005, Vol. 26 Issue 26, p19
Discusses the efforts of radio stations in Los Angeles, California and across the U.S. to find ways to appeal to young listeners who have access to technology like portable MP3 music players and music-oriented Web sites. Stagnant revenue and audience; Radios' offering of non-music programming for instant download, limited advertising and experimental formats that jump from genre to genre; Industry official's view that radio and digital music complement each other more than they compete.


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