Ad as breakout song launchpad

Lindsay, Greg
July 2005
Advertising Age;7/11/2005, Vol. 76 Issue 28, p26
Trade Publication
Considers the role of advertising agencies as talent scouts of singers and musicians in the U.S. Problems faced by the sound recording industry; Examples of singers that were tied to a commercial product; Advantages of using singers and musicians as endorsers of commercial products.


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