TITLE

Ad as breakout song launchpad

AUTHOR(S)
Lindsay, Greg
PUB. DATE
July 2005
SOURCE
Advertising Age;7/11/2005, Vol. 76 Issue 28, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Considers the role of advertising agencies as talent scouts of singers and musicians in the U.S. Problems faced by the sound recording industry; Examples of singers that were tied to a commercial product; Advantages of using singers and musicians as endorsers of commercial products.
ACCESSION #
17602856

 

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