TITLE

KPIs -- The Broader Strategic Context

AUTHOR(S)
Harvey, John
PUB. DATE
April 2005
SOURCE
Credit Control;2005, Vol. 26 Issue 4, p65
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Investigates the increasing use of Average Margin Per User (AMPU) as a Key Performance Indicator to measure customer and service margins in the financial services industry in Great Britain. Advantages of AMPU over traditional measurement systems; Limitation of AMPU; Citation of other useful KPI for measuring strategic success.
ACCESSION #
17602790

 

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