Older Demo Drives Surprising Sales

Arnold, Thomas K.
July 2005
Home Media Retailing;7/10/2005, Vol. 27 Issue 28, p11
Trade Publication
Reports on the increase in DVD buyers in the U.S. who are over 40 years old. Results of the internal research conducted by Universal Studios Home Entertainment; Efforts of Universal Studios to cater to the needs of older consumers; DVD titles released by Twentieth Century Fox Home Entertainment for older consumers.


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