TITLE

Older Demo Drives Surprising Sales

AUTHOR(S)
Arnold, Thomas K.
PUB. DATE
July 2005
SOURCE
Home Media Retailing;7/10/2005, Vol. 27 Issue 28, p11
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the increase in DVD buyers in the U.S. who are over 40 years old. Results of the internal research conducted by Universal Studios Home Entertainment; Efforts of Universal Studios to cater to the needs of older consumers; DVD titles released by Twentieth Century Fox Home Entertainment for older consumers.
ACCESSION #
17602032

 

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