TITLE

Fighting for Retail 'Eyeball Time'

AUTHOR(S)
McCourt, Judith
PUB. DATE
July 2005
SOURCE
Home Media Retailing;7/10/2005, Vol. 27 Issue 28, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the results of the survey conducted by "Home Media Research" on how retailers optimize existing spaces in video departments. Percentage of respondents which use full-front package facings to merchandise DVD; Percentage of respondents which experiment with spine-out displays; Percentage of respondents which use stand-alone displays as part of their video merchandising strategies.
ACCESSION #
17601967

 

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