TITLE

Satisfaction measurement sometimes goes too far

AUTHOR(S)
Donath, Bob
PUB. DATE
March 1993
SOURCE
Marketing News;3/15/93, Vol. 27 Issue 6, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reflects on issues on customer satisfaction measurements in the U.S. as of March 15, 1993. Analysis of a problem on adding customer satisfaction computations to employee salary and bonus calculations; Link between customer satisfaction and compensation; Advantages offered by customer satisfaction measurements.
ACCESSION #
17598796

 

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