Consumer Trust Takes More than Fair Balance

Smith, Dorothy
April 1999
Pharmaceutical Executive;Apr99, Vol. 19 Issue 4, DTC Times p18
Trade Publication
Provides information on the direct-to-consumer (DTC) drug advertising in the United States. Patient information provided in a DTC advertising; Function of DTC drug advertising; Significance of the advertising.


Related Articles

  • HOW DTC ADS CHALLENGE THE Rx LEGEND. Dickinson, James G. // Medical Marketing & Media;Aug2000, Vol. 35 Issue 8, p12 

    Discusses the way the United States broadcast media handles direct-to-consumer (DTC) drug advertising. Consumer survey results showing that DTC advertising does not have any deleterious effects on the patient-doctor relationship; Patients' ability to decide what drugs they need and purchase...

  • ?Que Pasa? Spanglish Ads Anger Some, Confuse Others. West, Diane // Pharmaceutical Executive;Apr99, Vol. 19 Issue 4, p10 

    Questions the bilingual publication of direct-to-consumer (DTC) drug advertisements. Debate on Spanish/English language advertising; Comment from Carol Godrich, spokesperson of Parke-Davis company.

  • Exam time for DTC advertising, doctors `no,' consumers `yes.'.  // Medical Marketing & Media;Nov98, Vol. 33 Issue 11, p24 

    Reveals the results of a study on direct-to-consumer (DTC) advertising of Rx drugs. How physician perceptions of DTC advertising were determined; Percentage of doctors questioned that reported an increase in the number of patients requesting prescription drugs by brand name; Findings of...

  • Update.  // Medical Marketing & Media;Apr2003, Vol. 38 Issue 4, p28 

    Presents news briefs relating to drug marketing and advertising in the United States as of April 2003. Inclusion of Gerbig Snell/Weisheimer's appointment of Brian Heffernan to head its consumer marketing business; Pfizer's hiring of direct marketing agency Lieber Levett Koenig Farese Babcock...

  • Eternal sunshine of the restless mind.  // Medical Marketing & Media;May2005, Vol. 40 Issue 5, p80 

    Comments on the advertising and marketing strategy of a pharmaceutical brand. Investment of the drug manufacturer on the brand's marketing; Ways of differentiating the brand from its competitors.

  • PRIVATE VIEW. Thomson, Ross // Medical Marketing & Media;Aug2005, Vol. 40 Issue 8, p106 

    Evaluates several pharmaceutical advertisements in the United States. Micardis Plus; Atacand; Risperdal; Pariet.

  • Nader Raids DTC Ads. West, Diane // Pharmaceutical Executive;Apr99, Vol. 19 Issue 4, DTC Times p9 

    Deals with the opposition of consumer activist Ralph Nader on direct-to-consumer (DTC) advertising. Comment from the activist; Purpose of DTC on drugs.

  • Marketing Vehicle Closes Gap Between Patients and Health Care Professionals.  // Pharmaceutical Executive;Oct99, Vol. 19 Issue 10, p93 

    Reports on the marketing vehicle which will close the information gap between patients and physicians. Details on how the marketing strategy will be applied; Discussion on the advertising strategy.

  • Cenestin Positioning Skates on Thin Ice. Hallahan, Mary; Mordock, Jeff // Pharmaceutical Executive;Nov99, Vol. 19 Issue 11, p86 

    Evaluates the marketing strategy for Cenestin, an estrogen replacement therapy. Therapeutic difference between Cenestin and Premarin; Statement issued by Jeffrey Arington, senior vice-president of commercial operations for Duramed Pharmaceuticals.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics