TITLE

Consumer Trust Takes More than Fair Balance

AUTHOR(S)
Smith, Dorothy
PUB. DATE
April 1999
SOURCE
Pharmaceutical Executive;Apr99, Vol. 19 Issue 4, DTC Times p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the direct-to-consumer (DTC) drug advertising in the United States. Patient information provided in a DTC advertising; Function of DTC drug advertising; Significance of the advertising.
ACCESSION #
1758783

 

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