TITLE

Savvy marketing helps specialty sleep sales soar

AUTHOR(S)
Perry, David
PUB. DATE
July 2005
SOURCE
Furniture/Today;7/11/2005, Vol. 29 Issue 43, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the contribution of savvy marketing in helping specialty bedding sales increase in the U.S. Presentation of the products of Tempur-Pedic International Inc. and Select Comfort Corp. as superior alternatives to innerspring bedding; Contribution of specialty sleep in driving growth for the bedding industry; Comparison of the beds of Spring Air Co. with the beds produced by Tempur-Pedic and Select Comfort.
ACCESSION #
17587182

 

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