Savvy marketing helps specialty sleep sales soar

Perry, David
July 2005
Furniture/Today;7/11/2005, Vol. 29 Issue 43, p17
Trade Publication
Focuses on the contribution of savvy marketing in helping specialty bedding sales increase in the U.S. Presentation of the products of Tempur-Pedic International Inc. and Select Comfort Corp. as superior alternatives to innerspring bedding; Contribution of specialty sleep in driving growth for the bedding industry; Comparison of the beds of Spring Air Co. with the beds produced by Tempur-Pedic and Select Comfort.


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