We are what we search

Stewart Schley
July 2005
CED;Jul2005, Vol. 31 Issue 7, p16
Trade Publication
The article presents information on the history of online searching. With its $78 billion market capitalization, the reigning category giant, Mountain View, California-based Google Inc., seems today to be an unstoppable force in online search, but even it faces challenges from newcomers like Wisenut and Teoma, both of which purport to be able to sniff through an even more astonishing volume of Internet content to produce what it is that users seek. Google offers an instructive lesson in software development. Much of Google's appeal stems from a genuine and unusual obsession with its customer base.


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