Time Warner puts eBay on screen

July 2005
CED;Jul2005, Vol. 31 Issue 7, p14
Trade Publication
The article reports on the testing of the television-based eBay application by Time Warner Cable Inc. in Austin, Texas with the MSO's DVR customers. The MSO presently has about 50,000 customers in the market who fit the bill. The expanded rollout follows a smaller, more technical market trial that involved several hundred cable customers. In the trial, Time Warner customers have buyer's side eBay functionality, including access to the user's eBay watch list. The application also sends alerts to the television screen if the customer has been outbid, or if an auction has come to an end. Users can also boost their bids via the television interface.


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