TITLE

Atlas shoulders VOD advertising

PUB. DATE
July 2005
SOURCE
CED;Jul2005, Vol. 31 Issue 7, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on Atlas bringing its Internet advertising pedigree to the world of video-on-demand (VOD). Atlas, a division of AQuantive, already works with hundreds of media buyers in the Internet advertising arena, but is complementing those efforts with an on-demand division. The company has repurposed its Internet ad-delivery system for VOD. Atlas' VOD platform, which serves as an electronic media buyer desktop, includes a range of workflow tools designed to help ad agencies handle the entire lifecycle of their media placements for VOD.
ACCESSION #
17586753

 

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