ESPN Gears Up For Fall Promo

Donohoe, Steve
July 2005
Multichannel News;7/11/2005, Vol. 26 Issue 28, p38
Reports on the partnership of the ESPN cable sports network with major operators and chain stores to market cable high-definition (HD) television programming packages and ESPNHD for Fall 2005. Plans for the launch of a promotion by ESPN with Cox Communications Inc.; Programs to be aired by ESPNHD during the fall season; Efforts of ESPN to increase its marketing efforts with HD.


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