TITLE

COMCAST 'KIDS': EARNING THEIR STREET CRED

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
July 2005
SOURCE
Multichannel News;7/11/2005, Vol. 26 Issue 28, p32
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the grassroots marketing efforts of the minority-targeted cable networks AZN TV and TV One owned by Comcast Corp. to build credibility among viewers in the U.S. Significance of the support given by Comcast to the marketing and distribution of the networks; Marketing strategies used by the networks, including the sponsorship of community-oriented events; Information on the video-on-demand service offered by TV One.
ACCESSION #
17583842

 

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