Raising the Marketing Volume

Umstead, R. Thomas
July 2005
Multichannel News;7/11/2005, Vol. 26 Issue 28, p28
Discusses the marketing strategies used by independently-owned cable networks that target minorities. Examples of the grassroots marketing efforts of Colours Television, Black Family Channel and ImaginAsian TV; Role of their marketing strategies in developing demand to convince operators to launch their services; Funding problems faced by minority-oriented networks with regard to their marketing activities.


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