In DVR Age, Best Keep Promos Snappy

Haugsted, Linda
July 2005
Multichannel News;7/11/2005, Vol. 26 Issue 28, p17
Focuses on the claim of a study that TV viewers in digital video recorder (DVR)-equipped homes are attracted to short and humorous advertisements. Effect of DVR on advertisements; Other characteristics of spots that attract viewers; Significance of the study to marketers.


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