TITLE

In DVR Age, Best Keep Promos Snappy

AUTHOR(S)
Haugsted, Linda
PUB. DATE
July 2005
SOURCE
Multichannel News;7/11/2005, Vol. 26 Issue 28, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the claim of a study that TV viewers in digital video recorder (DVR)-equipped homes are attracted to short and humorous advertisements. Effect of DVR on advertisements; Other characteristics of spots that attract viewers; Significance of the study to marketers.
ACCESSION #
17583719

 

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