Nielsen 'A/P' Meters Get Extra Prompting

July 2005
Multichannel News;7/11/2005, Vol. 26 Issue 28, p8
Focuses on the plan of Nielsen Media Research to implement a time-based prompting for its Active/Passive (A/P) Meters as of July 11, 2005. Limitation of People Meter, the prompting used by Nielsen for its existing A/P Meter; Factor that influenced Nielsen to improve its prompting system; Efforts made by Nielsen to perfect its A/P Meter.


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