'X' Drives Demand for Comcast

Reynolds, Mike
July 2005
Multichannel News;7/11/2005, Vol. 26 Issue 28, p5
Focuses on the three local ad-sales deals closed by Comcast Spotlight as of July 11, 2005, tying in on an on-demand sweepstakes for fans of X Games by ESPN. Prize to be given in the sweepstakes; Sponsors who bought the sweepstakes package; Effect of the local ad-sales deals on ESPN and Comcast.


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