'X' Drives Demand for Comcast
- A small glimmer of hope for ITV as advertisers to detect bargains. Snoddy, Raymond // Marketing (00253650);11/15/2001, p18
Comments on the advertising performance of ITV in Great Britain. Factor influencing advertisers to withdraw its contract from ITV; Projection on the loss in the television football rights; Comparison between the performance of Digital and ITV Sport.
- NBC, Stations Near NFL Advertising Play. Greppi, Michele // Television Week;4/17/2006, Vol. 25 Issue 16, p1
The article reports that National Broadcasting Co. Inc. (NBC) is expected to control the bulk of the advertising time in the television program Sunday Night Football, in 2006. The deal between NBC and the National Football League is likely to end up giving affiliates at least as much inventory...
- Winter Olympics Heats Up; NBC Scores DHL, Exxon. Consoli, John // MediaWeek;12/19/2005, Vol. 15 Issue 46, p4
The article focuses on the Winter Olympics advertising deals of NBC. The deals involve DHL, Lenovo and Exxon Mobile according to Peter Lazarus, senior vice president of sports and Olympic sales. The company's sales goal for the prime-time Olympics telecasts in February 2006 is $900 million. The...
- United flies high with ABC/ESPN. Goetzl, David // Advertising Age;2/7/2000, Vol. 71 Issue 6, p60
This article reports on a deal signed by United Airlines with ABC Sports and ESPN, allowing the airline to run advertisements on the programs of the television networks. Sports broadcasting allows United to target business travelers who account for the bulk of an airline's revenue. United spent...
- New CNN/SI network snares 13 advertisers. // Advertising Age;11/18/1996, Vol. 67 Issue 47, p59
The article reports on the advertisers that have been lined up for the debut of CNN/SI sports news network from the periodical "Sports Illustrated" and Cable News Networks in the United States. These advertisers include General Motors Corp., LCI International, American Express Co. Chrysler...
- Olympics advertising. // Electronic Media;11/13/2000, Vol. 19 Issue 46, p6
Presents information on advertising in the United States during television coverage of the 2000 Olympic Games. Top advertisers in terms of public perception; Top advertisers in terms of Olympics-related advertising expenditures.
- Tournament broadcasts promise little ad revenue. Csonka, �gnes // Budapest Business Journal;6/3/2002, Vol. 10 Issue 26, p6
Report the decrease of revenue from advertising of Hungarian Television Rt during the 2002 Federation of International Football Associations Soccer World Cup in South Korea and Japan. Value of broadcast to games during weekdays; Prediction of broadcast advertising during weekend schedule of...
- Turning gold into green. Brockinton, Langdon // MediaWeek;08/04/97, Vol. 7 Issue 30, p14
Presents updates on sports advertising deals with television networks in the United States as of August 1997. Includes General Motors Corp.'s $900 million deal with the United States Olympic Committee and the National Broadcasting Co.; CBS Inc.'s deal with Domino's, Kentucky Fried Chicken...
- Sports Teams Have Sold Out to the Advertisers. Morgan, Tom // Business Journal (Central New York);4/18/2003, Vol. 17 Issue 16, p27
Reports on the percentage of advertisements in television broadcasts of sports. On-screen quiz; Television network promotions; Commercialization of television on sports.