Tapping Into Your Own Brilliance

Levin, Ross
July 2005
Journal of Financial Planning;Jul2005, Vol. 18 Issue 7, p24
Academic Journal
This article relates the business lessons learned by the author on reading various books. I have read scores of business books. What I am realizing as I read them is that even the people whom we felt were the most gifted business leaders often were either only good at one thing, or were lucky to get one thing right, or were just in the right place at the right time. Yet we want to sit at their knees and learn lessons from the masters. Here is the nasty little secret, there are no business masters and everyone is a business master. More importantly, each of us has our own internal mastery of something. I have read some other books that I think provide far better business lessons. While I cannot say I enjoyed each of these books, I can say I learned something from each. And one of the things they reinforced is that we cannot separate what we do from who we are. The decisions we make for our businesses are reflections of what we value. Those value decisions may be made unconsciously, but they are being made. Whom you partner with, whom you hire, and whom you choose for clients are statements about who you are at that moment. And who you are in the present will tell you something about who you will ultimately be. But to get these decisions right, you need to take the time to develop your core values.


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