Sweeney Rallies Promo Troops

Lafayette, Jon
June 2005
Television Week;6/27/2005, Vol. 24 Issue 26, p3
Trade Publication
Focuses on the importance of marketing and promotions to television broadcasting in the U.S. emphasized during the 2005 Promax&BDA conference held in New York City in June. Trends in television advertising according to Disney Media Networks co-chairman Anne Sweeney; Methods used by NBC Universal Television Group to increase its advertising revenue according to president Jeffrey Zucker; Impact of the emergence of digital technologies on television broadcasting according to Promax president and CEO Jim Chabin. INSET: PROMAX IS WORK? TELL THAT TO A PROBATION OFFICER.


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