TITLE

Sweeney Rallies Promo Troops

AUTHOR(S)
Lafayette, Jon
PUB. DATE
June 2005
SOURCE
Television Week;6/27/2005, Vol. 24 Issue 26, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the importance of marketing and promotions to television broadcasting in the U.S. emphasized during the 2005 Promax&BDA conference held in New York City in June. Trends in television advertising according to Disney Media Networks co-chairman Anne Sweeney; Methods used by NBC Universal Television Group to increase its advertising revenue according to president Jeffrey Zucker; Impact of the emergence of digital technologies on television broadcasting according to Promax president and CEO Jim Chabin. INSET: PROMAX IS WORK? TELL THAT TO A PROBATION OFFICER.
ACCESSION #
17579653

 

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