Events help 'Hyundai who?' problem

Lico, Nick
March 1999
Automotive News;3/29/1999, Vol. 73 Issue 5812, pAM26
Trade Publication
Focuses on Hyundai Motor America's event marketing programs. Display of Hyundai vehicles at Six Mills Malls across the country; Company's offering of seminars at women's events; Company's efforts to change the perception of quality through advertising.


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