TITLE

Events help 'Hyundai who?' problem

AUTHOR(S)
Lico, Nick
PUB. DATE
March 1999
SOURCE
Automotive News;3/29/1999, Vol. 73 Issue 5812, pAM26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on Hyundai Motor America's event marketing programs. Display of Hyundai vehicles at Six Mills Malls across the country; Company's offering of seminars at women's events; Company's efforts to change the perception of quality through advertising.
ACCESSION #
1757811

 

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