Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX

June 2005
Comunicación y Sociedad;jun2005, Vol. 18 Issue 1, p113
Academic Journal
The article discusses gender role and sexism in Spanish magazine advertisements. It provides a content analysis of Spanish advertising from magazines published between 1970 and 2000, focusing on general weekly and monthly magazines. Analysis of the evolution of sexism in advertising begins with Spain's transition to democracy following the death of its dictator, Francisco Franco, in 1975. The article also points out the crucial changes that have taken place since the 1970s, including equal roles in these advertisements.


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