TITLE

PROFITING FROM A CHANGING AMERICA

AUTHOR(S)
Mendes, Joshua
PUB. DATE
October 1988
SOURCE
Fortune;Fall1988 Special Issue, Vol. 118 Issue 10, p45
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the impact of demographic trends on the demand of products from various companies in the U.S. A survey of the "American Demographics," revealed that maker of kitchen and bathroom products Masco Corp. and building supply chain Home Depot Inc. have an advantage in the marketing trend. The author offers strategies for investors on how to capitalize on these said trends.
ACCESSION #
17554023

 

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