TITLE

Copyright Perils Can Lurk on the Business Web

AUTHOR(S)
Oliva, Ralph A.; Prabakar, Sharda
PUB. DATE
March 1999
SOURCE
Marketing Management;Spring99, Vol. 8 Issue 1, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the legal questions that involve copyright issues in the Internet. For more than 200 years, copyright laws in the United States and worldwide have allowed owners of intellectual property to protect their works and extract value from them. The new Digital Millennium Copyright Act (DMCA) signed into law last fall, has helped to clarify some of the confusion new technologies pose to those rights. Some critics of additional legislation such as DMCA argue that current laws crafted in the pre-digital world of paper documents and analog audio and video- media requiring significant effort to commit major copyright violations-remain adequate if government and business control new technologies appropriately. The concept of copyright involves fundamental business issues recognizing that without protection, authors would have little economic or reputational incentive to create and distribute their work. Converging digital and networking technologies create new challenges to copyright law. Under U.S. copyright law, the original copyright to any sort of material automatically resides with the creator of the work unless the creator previously signed a work for hire agreement assigning all rights to another.
ACCESSION #
1755096

 

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