Cotton Incorporated's Ira Livingston makes it easy to believe in cotton

Yancy, Jr., Cecil H.
July 2005
Southeast Farm Press;7/6/2005, Vol. 32 Issue 17, p22
Trade Publication
The article informs that the fast-talking, quick-on-his-feet native of The Bronx and vice-president of Cotton Inc's U.S. consumer marketing, Ira Livingston has seen cotton's rise from the bottom of the barrel to more than 60 percent market share today. The change occurred on the strength of concentrated research, marketing and advertising. Trained as a textile chemist in Philadelphia, Livingston traded the search for new combinations of elements for creating chemistry between cotton and consumers.


Related Articles

  • Cotton's Livingston to Retire.  // Home Textiles Today;11/13/2006, Vol. 27 Issue 42, p4 

    The article reports on the retirement of Ira Livingston, Cotton Inc.'s senior vice president of consumer communications in the U.S. Livingston was one of the key players in growing the Seal of Cotton awareness to an 80-plus percentage recognition and in improving market share. He also played a...

  • A Career Marketing Cotton.  // Textile World;Nov/Dec2006, Vol. 156 Issue 6, p44 

    Career developments of Ira Livingston, a 30-year Cotton Inc. veteran, are discussed. Livingston, the senior vice president of the company's consumer marketing department is retiring from his post. Livingston started his career at the company in 1975, and his latest responsibility includes the...

  • Searching for all things cotton. Brandon, Hembree // Southeast Farm Press;7/21/2004, Vol. 31 Issue 18, p4 

    The new e-commerce consumer Web site launched by Cotton Inc., www. TheJoyofShopping.com., with the goal of making it easier for consumers to find and purchase cotton products, the site offers more than 40,000 cotton and cotton-rich products, which can be browsed by category, price, online...

  • Cotton Incorporated joins Nashville Star sponsor list.  // Western Farm Press;5/6/2006, Vol. 28 Issue 12, p6 

    The article reports that the company, Cotton Incorporated recently became a new sponsor of Nashville Star, a TV program. Cotton Incorporated represents the U.S. cotton producers and importers. The aim is to strengthen awareness of and demand for cotton among viewers of one of the nation's most...

  • Cotton's Focus Now, Hold That Line. Maycumber, S. Gray // DNR: Daily News Record;4/26/99, Vol. 29 Issue 49, p13 

    The article offers information on the challenge that the Cotton Inc. faces in New York. According to the company's vice-president of marketing Ira Livingston, the challenge is to maintain their position in the apparel/ home furnishings market and maybe grow a little over the next 10 years....

  • People On The Move.  // Furniture/Today;12/4/2006, Vol. 31 Issue 13, p22 

    The article offers news briefs of various industries. Ira Livingston will be retiring from the post of senior vice president of consumer communications of Cotton Incorporation. Craig Forsey has retired after 25 years of service with Gaurdsman, a furniture protection product company. Patrick...

  • Why should growers care about Cotton Incorporated? Haire, Brad // Southeast Farm Press;3/19/2014, Vol. 41 Issue 9, p4 

    The article presents the author's views on the relevance of the trade organization Cotton Inc. for cotton producers in the U.S., established by the Cotton research and Promotion Act of 1966, to help the cotton industry in regaining its share of the textile market.

  • Cotton Inc. Peeks At Fabric's Future. Malone, Scott // WWD: Women's Wear Daily;12/16/2003, Vol. 186 Issue 124, p13 

    At a panel sponsored by the American Apparel & Footwear Association called 'What's Coming Our Way in Technology' held at the Fashion Institute of Technology in Manhattan, New York, Cotton Inc.'s senior vice president of consumer marketing, Ira Livingston raised the idea of self-mending pants....

  • Cotton Incorporated's fashion marketing team scouts world. Robinson, Elton // Southeast Farm Press;9/21/2005, Vol. 32 Issue 22, p16 

    Focuses on the job of Cotton Inc.'s fashion marketing team. Selection of different types of cotton fabric; Ability to forecast trends in fashion apparel and home fashions; Implication of the talent of Cotton Inc.'s fashion marketing team for the market share between man-made fibers and cotton.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics