TITLE

Cotton Incorporated's Ira Livingston makes it easy to believe in cotton

AUTHOR(S)
Yancy, Jr., Cecil H.
PUB. DATE
July 2005
SOURCE
Southeast Farm Press;7/6/2005, Vol. 32 Issue 17, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs that the fast-talking, quick-on-his-feet native of The Bronx and vice-president of Cotton Inc's U.S. consumer marketing, Ira Livingston has seen cotton's rise from the bottom of the barrel to more than 60 percent market share today. The change occurred on the strength of concentrated research, marketing and advertising. Trained as a textile chemist in Philadelphia, Livingston traded the search for new combinations of elements for creating chemistry between cotton and consumers.
ACCESSION #
17550684

 

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