Demand Grows for Better VOD Measurement

Donohue, Steve
July 2005
Multichannel News;7/4/2005, Vol. 26 Issue 27, p12
Discusses several factors that contributed to video-on-demand (VOD) measurement in the U.S. Significance of supplying advertisers with the exact number of homes that watch a VOD program in measuring VOD data; Reason of Comcast Spotlight for not having detailed VOD data publicly, according to Comcast president Charlie Thurston; Increase in advertisers that reduce upfront deals with programmer's networks for the 2005-2006 television season.


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