Howe Thinks Differently

Donohue, Steve
July 2005
Multichannel News;7/4/2005, Vol. 26 Issue 27, p4
Presents information on the marketing plans of Time Warner chief marketing officer Sam Howe. Cost of digital video recorder service offered by the firm; Implication of the company's time-shifted programming service for the rise in digital video subscriber; Significance of marketing campaigns produced by advertising agency Ogilvy & Mather.


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