TITLE

Howe Thinks Differently

AUTHOR(S)
Donohue, Steve
PUB. DATE
July 2005
SOURCE
Multichannel News;7/4/2005, Vol. 26 Issue 27, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents information on the marketing plans of Time Warner chief marketing officer Sam Howe. Cost of digital video recorder service offered by the firm; Implication of the company's time-shifted programming service for the rise in digital video subscriber; Significance of marketing campaigns produced by advertising agency Ogilvy & Mather.
ACCESSION #
17547299

 

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