- Hold The Elevator. // Public Relations Tactics;Apr2001, Vol. 8 Issue 4, p20
Discusses ways on how public relations officers can stay valuable to businesses. Giving importance to the value of public relations functions; Needs for changes in work habits.
- Accreditation: Symbol of professionalism. Rodriguez, Sandra D. // Caribbean Business;5/12/1994, Vol. 22 Issue 19, p45
Reports on the opportunity for public relations practitioners in Puerto Rico to get professional accreditation from the Public Relations Society of America (PRSA). Holding of the examination and the study course for the accreditation by the Puerto Rico Public Relations Professionals...
- We Are Advocates! McLaughlin, Joseph P. // Public Relations Quarterly;Summer72, Vol. 17 Issue 1, p5
Proposes that public relations practitioners in the United States, whether counselors or on staff, should look upon themselves as advocates. Ingredients that go into professionalism; Case in Philadelphia, Pennsylvania, involving a counselor who represented a client of alleged dubious repute;...
- The best public-relations advice you will ever get. Dwyer, Kathy // Business Journal (Central New York);10/12/2007, Vol. 21 Issue 41, p11
The author reflects on the list of best public-relations advice in the U.S. One advice she got is being aware of current events and trends. To become well read and informed is another suggestion. Moreover, it is important for public-relations officers to be accountable. It states that reputation...
- Quick strike: Influencing the news cycle in real time. Zuk, Ryan // Public Relations Tactics;Nov2010, Vol. 17 Issue 11, p7
The article offers information on the adoption of a "first responder" mindset by public relations (PR) professionals to monitor direct and tangential markets for ways to influence news cycles in real time.
- PR Management: Check Your Hiring Habits. Brody, E.W. // Public Relations Quarterly;Winter84, Vol. 29 Issue 4, p29
No one enjoys firing an employee. Termination in most circumstances is a sign of failure. Unfortunately, the "outplacement" process, as it's now often called, seldom addresses the origins of difficulties, which lead to termination. More often than not, there is fault on both sides. All too...
- Lack of training still an issue for people looking to get
ahead. Peirson-Smith, Anne // Media: Asia's Media & Marketing Newspaper;5/21/2004, p19
Despite ad hoc professional accreditation available in public relations (PR) through professional associations such as the PRSA and IABC, or university-level continuing education courses offered in specific PR skills, the PR industry lacks professional standards globally. This is symptomatic of...
- Sixsmith to take comms post at DTLR. // Marketing Week (01419285);11/29/2001, Vol. 24 Issue 42, p8
Reports that Great Britain's Department of Transport, Local Government, and the Regions (DTLR) has appointed former British Broadcasting Corp. correspondent Martin Sixsmith as its director of communications. Plan of the DTLR to draw up its own roster of creative and media agencies, independent...
- PRide of place. Rodrick, Vic // Public Finance;05/26/95, p7
Focuses on what good public relations can do for local councils in Great Britain. Characteristics of effective and bad public relations officers; Need for communication audit, an examination of attitudes to local government services; Follow-up with focus groups.