How NOT to make the sale

Levin, Roger P.
June 2005
Proofs;Jun2005, Vol. 88 Issue 3, p40
Trade Publication
Presents several strategies that can help dentists and sales representatives persuade potential and existing customers to purchase dental products, supplies and services. Introduction of products to potential customers; Presentation of products or services; Establishment of financing options than can make expensive items affordable for dental practices.


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