TITLE

Last among equals

AUTHOR(S)
David, Grainger
PUB. DATE
June 2005
SOURCE
Fortune International (Europe);6/27/2005, Vol. 151 Issue 11, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article focuses on the decision of NBC to cut its upfront advertising prices, which networks and advertisers negotiate for a new group of upcoming television programs. The next big headache for Jeff Zucker, president of the NBC Universal Television Group: the Today show, which is losing ground to Good Morning America.
ACCESSION #
17537683

 

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