Checking In With E-Commerce

Bailor, Coreen
July 2005
CRM Magazine;Jul2005, Vol. 9 Issue 7, p57
Trade Publication
Details the processes involved in Project Genesis, a project aimed at accelerating the e-commerce business of InterContinental Hotels Group (IHG). Significance of online channel to IHG; Problems encountered by IHG from its proprietary software; Tools from ATG which IHG have evaluated as part of its request for proposal process.


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