TITLE

How to... assess customer satisfaction levels by going beyond the standard satisfaction survey

AUTHOR(S)
Myron, David
PUB. DATE
July 2005
SOURCE
CRM Magazine;Jul2005, Vol. 9 Issue 7, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers tips for assessing customer satisfaction levels by going beyond the standard satisfaction survey. Benchmark for many organizations when measuring customer satisfaction; Problems with the customer satisfaction movement; Technique in examining value drivers other than the usual agent courtesy and time to resolution goals; Significance of call recording applications of customers to companies.
ACCESSION #
17529346

 

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