TITLE

The Search for Growth Through Innovation

AUTHOR(S)
Arussy, Lior
PUB. DATE
July 2005
SOURCE
CRM Magazine;Jul2005, Vol. 9 Issue 7, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the campaign launched by General Electric that is geared towards growth, innovation and becoming more customer-centric. Problems associated with raising sales quotas as a way to drive growth and innovation; Reason less than 10 percent of new products cover their development expenses or last for more than three years; Impact of having efficiency-based efforts on a company's customer relationships and ability to grow.
ACCESSION #
17528744

 

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