TITLE

Real-Time CRM:A Business Revolution in the Making

AUTHOR(S)
Goldenberg, Barton
PUB. DATE
July 2005
SOURCE
CRM Magazine;Jul2005, Vol. 9 Issue 7, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the technology trends in the U.S. which will fuel the growth in customer relationship management (CRM) and help organizations respond to customers needs in real time, in 2005. Role of CRM tools and techniques in an organization; Factors that led to the growth in the number of successful initiatives and has increased CRM industry revenues; Key technologies that have emerged in the CRM industry from 2003 to 2005.
ACCESSION #
17528739

 

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