TITLE

BI≠PA

AUTHOR(S)
DeFelice, Alexandra
PUB. DATE
July 2005
SOURCE
CRM Magazine;Jul2005, Vol. 9 Issue 7, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the issues explored regarding business intelligence (BI) at the SPSS Predictive Analytics Summit 2005 in New York. Difference between BI and predictive analytics according to Gareth Herschel, research director at Gartner; Details of a classic example of BI; Overview of the model being applied by companies to detect which customers may defect.
ACCESSION #
17528729

 

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