DeFelice, Alexandra
July 2005
CRM Magazine;Jul2005, Vol. 9 Issue 7, p18
Trade Publication
Highlights the issues explored regarding business intelligence (BI) at the SPSS Predictive Analytics Summit 2005 in New York. Difference between BI and predictive analytics according to Gareth Herschel, research director at Gartner; Details of a classic example of BI; Overview of the model being applied by companies to detect which customers may defect.


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