TITLE

Peppers and Rogers Focus on Customer Value

AUTHOR(S)
Beasty, Colin
PUB. DATE
July 2005
SOURCE
CRM Magazine;Jul2005, Vol. 9 Issue 7, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Interviews Don Peppers and Martha Rogers, authors of the book "Return on Customer," regarding the said book and how maximizing the value of the customer base means maximizing the value of the enterprise. Reason companies are focused exclusively on the short term according to Pepper; Goals in writing the book; Explanation on the concept of return on customer.
ACCESSION #
17528637

 

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