TITLE

You Got Your PRM in My CRM

AUTHOR(S)
Lager, Marshall
PUB. DATE
July 2005
SOURCE
CRM Magazine;Jul2005, Vol. 9 Issue 7, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the implication of the trend in customer relationship management (CRM), by which CRM suite vendors and service providers include a means for partners, resellers and customers to access parts of a company's CRM system, for specialized providers of public relations management tools in the U.S. in 2005. Companies that have partnered with bigger player or have acquired their rivals as a result of the said trend; Most notable part of the trend according to Liz Herbert, an analyst at Forrester Research; Separate dimensions to this issue according to Robert DeSisto, vice president of CRM for Gartner.
ACCESSION #
17528627

 

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