You Got Your PRM in My CRM

Lager, Marshall
July 2005
CRM Magazine;Jul2005, Vol. 9 Issue 7, p16
Trade Publication
Focuses on the implication of the trend in customer relationship management (CRM), by which CRM suite vendors and service providers include a means for partners, resellers and customers to access parts of a company's CRM system, for specialized providers of public relations management tools in the U.S. in 2005. Companies that have partnered with bigger player or have acquired their rivals as a result of the said trend; Most notable part of the trend according to Liz Herbert, an analyst at Forrester Research; Separate dimensions to this issue according to Robert DeSisto, vice president of CRM for Gartner.


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