Press On

July 2005
Public Relations Tactics;Jul2005, Vol. 12 Issue 7, p1
Trade Publication
The article presents the results of a survey on the percentage of Americans who used various types of media in the year 1996 and the year 2004. In 2004, around 59% Americans used local TV news as against 65% in the year 1996. The percentage of newspaper readers declined to 34% in 2004 from 42% in 1996. On the other hand, online news readers increased to 29% in 2004 from 2% in 1996.


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