TITLE

Journalism In the Age of Pseudoreporting

AUTHOR(S)
Greve, Frank
PUB. DATE
June 2005
SOURCE
Nieman Reports;Summer2005, Vol. 59 Issue 2, p11
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article tracks the rise in the number of public relations officials working for the U.S. government, examines the impact of their advocacy efforts on news reporting, and alerts us to some media movements appearing on the propaganda front as of June 2005. Given the trajectory, it is not hard to imagine what is ahead on the propaganda front. And it does not bode well for journalism. What follows are a few media movements to watch for: The broadcast industry is too loosely organized, ethically challenged--and strapped for money--to stop the un-acknowledged airing of government ER. Expect this habit to continue and, likely, to grow. Hiring campaign strategists, pollsters and ad firms to do government ER. is no doubt ahead, if not already happening. The presidency is a permanent campaign now, and besides, campaign pros need work in the off-season. Surreptitiously financed bloggers who devour spin are coming, whether financially supported by the government or interest groups. Criticism of MSM will grow, as more news gatherers work from the outside rather than as MSM insiders. Some criticism will be dead-on. Propaganda will seem more plausible, as MSM seem less credible. Audiences will fracture more into red and blue perspectives and then select the news media option that most closely represents their point of view. It is already a big selling point for digital news.
ACCESSION #
17525945

 

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